Resource Type: Experiments

Potential Energy may be new on the scene but they are laser-focused on innovating new methods of moving people toward climate advocacy. With cutting edge tools and lots of testing, they have uncovered critical insights for our movement. Join us for this exciting peek into what they’ve learned and how it can power your campaigns.

To engage conservatives with climate information, use credible, non-partisan sources, clear graphics, and motivate them to accurately learn. This study found conservatives were able to accurately process climate information in graph-form, and they were persuaded if a non-political context could be maintained. For liberals, presenting climate information from Obama was more persuasive than from a NASA source. Without a graph, there was no difference between these messengers for conservatives.             

Frames that include social and economic reforms increase public support for climate change mitigation. Combining increased minimum wage, affordable housing with job guarantees are effective frames, particularly among people of color. Advocates should consider linking climate policy to social and economic reforms. Policy bundling can expand the scope of political discussion and sidestep gridlock. In a series of experiments, the authors find that compared to frames that did not include any economic policy, hypothetical proposals that included a job guarantee, the retraining of fossil fuel workers, or provide unionized clean energy jobs increases support for the bundled policy by 6-14 percentage points.  Importantly: while the increase in support was higher for Democrats, NONE of the economic frames was associated with a decrease in support among Republicans.