Resource Type: Polling & Surveys

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new polling about Build Back Better, a new Yale/GMU report on consumer activism, and a comparison of how strongly partisan voters on both sides care about the government’s approach to climate change.

A larger proportion of Wisconsinites are concerned about climate change than any other issue facing the state. However, folks are more concerned about the threat of climate change nationally rather than in Wisconsin. The article suggests this might be due to the increasingly nationalized nature of elections in Wisconsin. When considering messaging in swing states, where messaging is already more nationally focused, advocates interested in increasing turnout on these issues should actually consider more national frames. This is a deviation from most recommendations to focus on localized messaging.

Nonprofits are making digital engagement a critical part of their strategy. 65% of engagement by nonprofits in 2022 was digital in some way (compared to 55% of engagement by companies). 511 million people got help via nonprofit digital communications in 2021, a 373% increase since 2019. 96% of leading nonprofits say digital communications is crucial to engagement with their constituency. Responses from people being served by nonprofits report feeling helped by digital communications in particular. This report provides other forms of data about nonprofit digital engagement strategy.