Resource Type: Polling & Surveys

There is a great pool of untapped potential climate activists waiting to be recruited. A survey of Americans shows that while current levels of activism are low—only 4% of “Alarmed” and 1% of “Concerned” respondents are currently involved in a campaign to push elected officials to take climate action—, nearly a third would be willing to join such a campaign, including over half of the Alarmed. Other specific forms of activism, such as volunteering, donating, and writing or meeting with officials, all also attract about that same level of interest, if someone they liked and respected asked them to get involved. Even 15% of Americans report willingness to engage in non-violent civil disobedience.             

This is the second part of a two-part training for organizers on approaches to better integrate digital tools into their work. This training looks at two integral aspects of organizing: recruiting new supporters (Recruiting – Part 1) and then keeping them coming back for the long-haul (Retention – Part 2).