Resource Type: Polling & Surveys

To support grid reliability and affordability communications in the Iran war or broader
geopolitical context, the Reliable Grid Project (RGP) offers messaging research,
resources, and guidance.

Electricity bills have joined groceries, housing, and health care as a top tier issue in the affordability crisis. Voters broadly support clean energy and view it as one of the few solutions to help lower energy costs.

People in frontline and non-frontline communities in the U.S. are equally worried about global warming (both groups 65%). However, people in frontline communities are slightly more worried about impacts such as extreme heat and power outages.People in frontline communities are less likely to hear about global warming from friends and family or to know about the scientific consensus that global warming is happening. Geographic analysis shows that frontline communities that are most worried about global warming tend to be in the Southwest and Texas, while those that are least worried tend to be in the Appalachians and Ozarks. A new interactive StoryMap explores these differences in more detail.

A survey of Americans in order to understand voters’ feelings toward the rise of data centers in the US and in their communities, fueled by the AI boom.
Voters are broadly aware of AI data centers at the national level, but they tend to be less aware of data centers being built in their own communities. While voters expect data centers to be built regardless of community opposition, they are grappling with concerns over how these facilities are built and what impact they will have on costs, pollution, and quality of life. This research suggests that how these data centers are powered plays a key role in how they are perceived, with the usage of renewable energy dramatically increasing support.

From September to November 2025, GoodPower’s Good Data Lab fielded a survey of households within 3 miles of battery energy storage system (BESS) projects in Arizona. This survey aimed to understand BESS neighbors’ support for and views about the projects as well as their community needs and concerns. They found that people do not know much about BESS. Despite this limited knowledge, there is moderate support for BESS among neighbors, although many were unaware of the projects near them. People were concerned about the fire risk of BESS, but providing them with basic information about BESS fire safety helps to alleviate some of this concern. Respondents also found messaging related to grid reliability, boosting renewables, and cost savings potential of BESS to be the most convincing, although all message frames shown to participants were convincing. While traditionally resistant audiences like conservatives have lower support for BESS and more negative views of living near it, they were convinced by pro-BESS messaging. The findings suggest there is an opportunity to get ahead of opposition messaging to educate and communicate about BESS, its risks, and its benefits.

What are the most effective ways to sway legislators, members of Congress, and other policymakers? Learn advanced techniques, drawn from a comprehensive review of research.

Winter storms are rocking much of the country (along with disinformation about the reality of climate change that can prey on our psychological biases). Here are some evidence-based tips on winter weather.

Extreme weather events like winter storm Fern offer a short window of opportunity when people are seeking information related to climate change. But while most Americans believe we are experiencing more extreme weather, many still don’t see it as driven by climate change. Climate communicators need to help people connect the dots.

Maximize impact this legislative session with the Lab’s training on the most effective evidence-based ways to influence legislators and other policy makers.

The landscape for clean energy buildout in the US has changed dramatically in the last year. Yet one constant is the ongoing barrage of mis- and dis-information1 from a variety of actors, from industry-backed anti-wind front groups to the President. The narratives and debates continue to evolve, however, and this report collects relevant research and insights from practice from the past 12 months, to provide guidance for anti-disinformation practitioners on two key emerging topics in the clean energy information space:
Affordability: electricity costs and clean energy
Battery Energy Storage Systems (BESS)