Resource Type: Research & Articles
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For Members
Messaging the Clean Energy Plan in Michigan and Nevada
June 1, 2023
Battleground voters in Michigan and Nevada have heard little about the Biden administration’s clean energy plan, but quickly warm to it in response to positive messaging. Proof points about reducing costs, creating jobs, and improving the grid are particularly persuasive. Majorities of Michigan voters say that President Biden (58%) and Democrats in Michigan’s government (55%) are doing “too little” to address climate change. Majorities of Nevada voters say that President Biden (52%) and Democrats in Nevada’s government (53%) are doing “too little” to address climate change.
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For Members
Messaging the Clean Energy Plan in Pennsylvania
June 1, 2023
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For Members
TNC Language of Conservation National Survey Key Findings
June 1, 2023
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For Members
AANHPI Audience Research and Personas
June 1, 2023
Isolation and pain dominate what it means to be AANHPI. Connection to one’s heritage helps build confidence, but not necessarily pan-AANHPI identity. Asian American Futures and Activate California recently partnered to conduct audience research to better understand Millennial and GenZ Asian Americans as an initial step in our work. Despite being the largest demographic within the community, at 57% of all Asians in the US, this group is often overlooked in research and in political, narrative, civic and donor engagement. This polling aimed to close a knowledge gap in the movement; uncover narrative opportunities to build a shared vision for Asian American, Native Hawaiian and Pacific Islander communities; and define audience personas that would help paint a nuanced picture of Millennial and GenZ AAPIs.
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For Members
Who Leads and Who Echoes? Tracing Message Similarity Network of #ClimateChange Advocacy on Twitter
May 30, 2023
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Environmental Polling Roundup – May 26th, 2023
May 26, 2023
This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new polling on energy costs, clean energy, and accountability for fossil fuel companies + new polling on the debt ceiling + a new report on the reputations of fossil fuel companies and other major brands.
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For Members
How the Lab Trained for Impact
May 25, 2023
When the Training Team was given the task of building out our Training for Impact Spring 2023 cohort, my wheels immediately started turning; my thoughts kept bringing me to my own experience as a brand new organizer in the climate justice space. Thinking about my own experience and how trainings, peer-to-peer learning, and relationship opportunities supported me in my journey as an organizer and an advocate, I was so excited to build out a program that encapsulated those key aspects with the Lab’s Training Team. Read on to learn how we built out the 2023 Training For Impact cohort!