Resource Type: Research & Articles

Accountability, gas, and electric vehicles were the climate-related issues that gained most social media traction in April and May 2022. These short reports from 4 regions of the US (Midwest, Southeast, Northeast, West) show some top-performing social media posts per category from April-May. The reports also describe how three issue areas did not get as much traction as expected: transportation, offshore wind, and renewables. These trends were true across all 4 regions. These reports conclude with a way to “put it all together” when constructing social media messaging, including these sample messages: “Jobs: clean energy jobs are real,” “Health: clean energy is safe; fossil fuels threaten your health,” “Action: climate policies are an investment worth making now,” “Fairness: climate change hurts the most vulnerable the hardest,” “Impacts: climate change is directly impacting you,” and “Lies: fossil fuel interests are lying to you; they want to protect their profits—not you.”