Resource Type: Research & Articles

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including a new messaging experiment to determine the most persuasive ways to talk about clean energy costs, findings from Yale’s latest mapping of climate change attitudes across the country, new polling on corporate accountability, and a new poll on Texas voters’ attitudes about climate and clean energy a year after the Texas Freeze.

This resource identifies three distinct food consumer groups in the United States: “Motivated,” “Health-conscious,” and “Uninterested.” Members of the “Motivated” group are strongly motivated by health, environmental, and ethical considerations. “Health-conscious” group members are primarily motivated by health, and members of the “Uninterested” are not motivated to eat plant-based foods. We provide a four-question survey that can be used to identify these groups to best craft communication campaigns to persuade different people to choose plant-based diets. This survey asked lots of questions about the foods in diets that people prefer, influences on their food choices, their political and environmental beliefs, and more.