Resource Type: Research & Articles

These trainings help organizations to get the most out of their online channels, by building a community and moving people to action. Nonprofit consulting group Aspiration has posted online trainings for groups working for social justice, to help groups with social media, communications, email newsletters, and online advocacy. Trainings include slides and recorded webinar videos. Some notable trainings include “Creating a Social Media Policy,” Tracking Online Analytics,” “Enewsletters for fundraising,” and “Building Online Advocates.”             

A larger proportion of Wisconsinites are concerned about climate change than any other issue facing the state. However, folks are more concerned about the threat of climate change nationally rather than in Wisconsin. The article suggests this might be due to the increasingly nationalized nature of elections in Wisconsin. When considering messaging in swing states, where messaging is already more nationally focused, advocates interested in increasing turnout on these issues should actually consider more national frames. This is a deviation from most recommendations to focus on localized messaging.