Resource Type: Research & Articles
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For Members
What advocacy tactics actually move policymakers?
February 10, 2021
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For Members
Influences of social norms on climate change-related behaviors
February 10, 2021
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The psychology of balancing gains and losses for self and the environment: Evidence from a carbon emission versus travel time tradeoff task
February 10, 2021
Motivational messaging can encourage people’s willingness to make trade-offs in favor of the environment. In this study, researchers find that giving people information about how longer air travel times reduce carbon emissions make people more willing to have longer travel times. This willingness was even higher for those who were told the travel time would be much longer, rather than just a little longer. Finally, the authors also find that the effects of messaging are strongest among those with higher levels of environmental concern. Members interested in encouraging trade-offs in favor of the environment should consider motivational information framing.
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For Members
Assessing the mobilization potential of environmental advocacy communication
February 8, 2021
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For Members
EV Battery Supply Chain Impacts: Messaging Guidance
February 1, 2021
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For Members
Engaging People on Climate Change: The Role of Emotional Responses
January 31, 2021