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Resource Type: Research & Articles

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    Politics & Global Warming, April 2020

    June 3, 2020

    For Republicans, belief in global warming per se is less of a sticking point (most think it’s happening, including 47% of conservative Republicans), whereas accepting that it’s human caused remains less common (only 30% of conservative Republicans). This report provides an analysis of public opinion data about the views of Democratic, Independent, and Republican voters registered on global warming, climate and energy policies, and personal collective action. Results show that the majority of registered voters believe that global warming is real (75%) and caused by human action (61%).

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    Case Study: New Readers for Climate Stories –How the Christian Science Monitor Used YPCCC’s Concerned & Cautious Lookalike Audiences to Reduce Costs & Drive Traffic

    June 1, 2020

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    Case Study: Alliance for Climate Education Recruits Teachers by Leveraging Social Norms in Facebook Ads

    June 1, 2020

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    Two Narrative Strategies: Engaging On Race

    June 1, 2020

    Communication on a challenge as deeply rooted and complex as racism requires a clear understanding of communication goals and, subsequently, different approaches.
    Research focused on identifying effective strategies that promote policies to advance the well-being of Black and Brown people by centering (rather than avoiding) race revealed key insights from communicators.
         

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    Why Violent Protests Work

    June 1, 2020

    This conversation with author and University of Pennsylvania professor Daniel Q. Gillion examines the history of protests in America and how they’ve inspired actual policy change.

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    Our Commitment to Black and Brown Lives

    June 1, 2020

    In response to the police killings of George Floyd, Ahmaud Arbery, Beronna Taylor, Tony McDade, and too many others, the Lab’s Executive Director, Sean Kosofsky, wrote to the Lab community to share the Lab team’s commitment to Black & Brown Lives.

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    Just Transition: Tools for Protecting Workers and Their Communities at Risk of Displacement Due to Climate Policy

    June 1, 2020

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    Behavioural frameworks to understand public perceptions of and risk response to carbon dioxide removal

    May 31, 2020

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    Denialism: organized opposition to climate change action in the United States

    May 31, 2020

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    Mindset Shifts: What Are They? Why Do They Matter? How Do They Happen?

    May 31, 2020

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    Case Study: EDF Uses a Message Test For Cost-Effective Recruitment to ‘Advocacy 2.0’

    May 31, 2020

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    Poll: Alabama voters favor expansion of renewable energy

    May 30, 2020