Resource Type: Research & Articles

For clean energy engagement with (English speaking) Latino parents on Facebook, testing suggests, cities (rather than school districts) make for campaign targets that garner more support. Additionally, use low-production value videos (text cards & stock footage) rather than high-production value videos (with custom footage and interviews): they produced similar action rates, and in addition to being more cost effective, the low production value videos had higher viewership rates, and can be quicker to make. This research was conducted as part of a field research grant to Climate Parents from the Climate Advocacy Lab.