Resource Type: Research & Articles
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Poll: Two-Thirds of Americans Think Government Should Do More on Climate
June 23, 2020
While partisanship remains the predominant dividing line in many views of climate and the environment, there are meaningful differences within party coalitions. Republicans and Republican leaners who describe their political views as moderate or liberal (roughly a third of all Republicans and leaners) are much more likely than conservative Republicans to see local impacts of climate change, support policies to address it and say the federal government is doing too little in areas of environmental protection. Further, younger generations and women in the GOP tend to be more critical of government action on the environment than their older and male counterparts. Republican women also are more supportive of polices aimed at reducing the impacts of climate change than GOP men.
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For Members
Transformative narratives for climate action
June 19, 2020
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For Members
Countering Identity-Protective Responses to Climate Change Data
June 17, 2020
To engage conservatives with climate information, use credible, non-partisan sources, clear graphics, and motivate them to accurately learn. This study found conservatives were able to accurately process climate information in graph-form, and they were persuaded if a non-political context could be maintained. For liberals, presenting climate information from Obama was more persuasive than from a NASA source. Without a graph, there was no difference between these messengers for conservatives.
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For Members
The justice and equity implications of the clean energy transition
June 14, 2020
Review of research on the equity implications of a clean energy transition (how such a transition could negatively impact some groups and communities), and ‘just transition’ policies meant to abate those effects. The literature suggests that energy and climate policies and programs must specifically embed equity and social justice within climate change mitigation goals and emphasize commitments to job training and economic development to support those folks adversely affected by the transition away from fossil fuels to new, renewable sources of energy. (As Climate Justice Alliance phrases it, “Transition is inevitable. Justice is not.”) -
For Members
Combatting climate change misinformation: Evidence for longevity of inoculation and consensus messaging effects
June 5, 2020
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Politics & Global Warming, April 2020
June 3, 2020
For Republicans, belief in global warming per se is less of a sticking point (most think it’s happening, including 47% of conservative Republicans), whereas accepting that it’s human caused remains less common (only 30% of conservative Republicans). This report provides an analysis of public opinion data about the views of Democratic, Independent, and Republican voters registered on global warming, climate and energy policies, and personal collective action. Results show that the majority of registered voters believe that global warming is real (75%) and caused by human action (61%).
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For Members
Case Study: New Readers for Climate Stories –How the Christian Science Monitor Used YPCCC’s Concerned & Cautious Lookalike Audiences to Reduce Costs & Drive Traffic
June 1, 2020
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For Members
Case Study: Alliance for Climate Education Recruits Teachers by Leveraging Social Norms in Facebook Ads
June 1, 2020
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For Members
Two Narrative Strategies: Engaging On Race
June 1, 2020
Communication on a challenge as deeply rooted and complex as racism requires a clear understanding of communication goals and, subsequently, different approaches.
Research focused on identifying effective strategies that promote policies to advance the well-being of Black and Brown people by centering (rather than avoiding) race revealed key insights from communicators.