Resource Type: Research & Articles

Things are getting spooky, but how we talk about the IRA shouldn’t be. This month we wanted to explore how digital campaigners are crafting large-scale campaigns to raise public consciousness about the IRA’s impacts and benefits, and persuading people to take action. We spoke with two seasoned digital strategists: Maddie Kriger at Climate Power and Joseph Huff-Hannon at A–B who, along with their teams, have been flexing their creativity and research skills to figure out the winning ingredients to a successful ad campaign. We wanted to take you behind the scenes to find out their “secret sauce”, and share tips on applying these insights into your IRA work.