Resource Type: Research & Articles

A digital ad campaign in 19 priority counties in Indiana shifted the target population’s perceptions of renewable energy. Voters were considerably persuaded by the “property tax” message (+12 percentage point increase in renewable energy support) and “lower electricity bills” (+6). There’s also modest improvement using the “reliability” message (+4). The “property tax” message in particular worked really well (+23) with MAGA Republicans.

With the IRA’s 2nd anniversary, we’ve seen the positive ripples of the IRA spread across the nation. The Climate Jobs National Resource Center announced that over 6,200 IRA-eligible clean energy projects are planned, in development or already complete. CJNRC estimates the sum of all projects across the country will create over 3 million jobs that can boost pay and job quality by meeting IRA labor provisions, and generate over 1 million megawatts of clean power.