Resource Type: Social Science Research

There is a great pool of untapped potential climate activists waiting to be recruited. A survey of Americans shows that while current levels of activism are low—only 4% of “Alarmed” and 1% of “Concerned” respondents are currently involved in a campaign to push elected officials to take climate action—, nearly a third would be willing to join such a campaign, including over half of the Alarmed. Other specific forms of activism, such as volunteering, donating, and writing or meeting with officials, all also attract about that same level of interest, if someone they liked and respected asked them to get involved. Even 15% of Americans report willingness to engage in non-violent civil disobedience.             

The concept of a “just transition” has permeated mainstream discourse, yet those who will likely be most impacted by the energy transition – frontline workers and their communities – have mostly been excluded from the conversation. This report, derived from over 100 listening sessions and interviews with workers and frontline community members, encourages policymakers to:

Go Big: Be guided by a just transition vision that is ambitious and comprehensive in order to address the scope of impacts for affected communities and industries. Job creation, labor standards, and workers’ rights must be included.
Go Wide: Impacts from economic transitions can be felt in a number of ways, from financial to social to psychological. Policymakers should engage with existing social infrastructure such as labor unions, frontline community groups, and Indigenous nations to make sure support is readily available.
Go Far: While the climate crisis is urgent, just transition plans must not be fixated on the short-term. Instead, policymakers should include long-term commitments to workers and their communities as part of their vision and take into account differences in generational needs between older, established workers and those just entering the workforce.

In addition, the report addresses how labor and advocacy organizations need to develop authentic, trusting relationships with each other to build political and policy alignment around just transition goals. One way to start is to establish and expand internal committees and capacities to understand each other’s issues and perspectives.

This is the second part of a two-part training for organizers on approaches to better integrate digital tools into their work. This training looks at two integral aspects of organizing: recruiting new supporters (Recruiting – Part 1) and then keeping them coming back for the long-haul (Retention – Part 2).