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Resource Type: Tips & How-Tos

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    Lab Tipsheet: Voter Engagement With People Of Color

    September 14, 2020

    The Lab’s evidence-based guidance for civic engagement programs with voters of color. Covers social pressure tactics, bilingual outreach, vote-by-mail, and much more.

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    Progressive Playbook Climate Messaging

    September 10, 2020

    Evidence-backed talking points on climate from a progressive perspective informed by the Race Class Narrative framework, along with current polling data, and messaging resources .

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    CEO Evaluation Principles and Metrics

    August 3, 2020

    The environmental movement must find ways of representing the hopes and aspirations not only of our traditional base, not only of our actual, quite diverse electoral base, but also of Indigenous and Black diaspora communities and communities of color already on our side, whom we have so far been unable to serve effectively.  In this spirit, the Green Leadership Trust offers the following guidance to align the performance of our leader towards equity and inclusion aimed at building the power we need to win.

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    Protect, Repair, Invest, and Transform: A People's Orientation to a Regenerative Economy

    July 30, 2020

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    VA Facebook Ads, Session 2: Strategy for and testing of FB ads

    July 17, 2020

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    VA Facebook Ads, Session 1: Creating digital content to motivate climate action

    July 10, 2020

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    What Do We Mean By "Regenerative Economy"?

    June 25, 2020

    Defines a “Regenerative Economy” in terms of the values, processes, and policies it entails.

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    Improving Online Dialogues About Justice And Equity In Climate And Science

    June 15, 2020

    This guide offers an “equity-based” approach to climate policy with suggestions for improving dialogues and collaborating to advance justice.

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    Peer Learning Exchange: How We’re Adapting Voter Engagement Strategies

    June 2, 2020

    The Lab community came together to talk about all things c3 voter engagement and how to pivot in 2020. We discussed how are organizations thinking about voter contact (including: integrated voter engagement programs, voter registration, and Get-Out-The-Vote efforts) in this era of physical distancing. Leaders in voter engagement discussed how to pivot voter registration and voter engagement programs from now until election day.
    Topline discussions included how organizations are thinking about social media and ads differently, as well as volunteer upladdering, vote by mail (VBM) and how to talk to voters given high unemployment rates. The group discussed data and experiments in a wide range of historical programs and why the 2020 election has no baseline for comparison.

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    A People’s Orientation to a Regenerative Economy

    May 31, 2020