Resource Type: Tips & How-Tos

This webinar is a 90-minute overview of the organizing model pioneered by the retail workers organization United for Respect. It was presented by O2O Strategies, a sister organization of UFR dedicated to helping other people-powered organizations use what they’ve learned to help them build the power they need to win. This interactive session features the historical context surrounding the development of this model, the strategic reasons to lead with digital tools, case studies on organizing campaigns and victories achieved using this model, and an in-depth explanation of how the model works, from supporter recruitment to members leading campaigns to victory.             

In this webinar, the Lab team is joined by the Regulatory Assistance Project to explore recommendations from the new report Energy Infrastructure: Sources of Inequities and Policy Solutions for Improving Community Health and Wellbeing.
In addition to the report, participants also learn from advocates across the country fighting for an equitable clean energy future. Contributing speakers shared their reflections and lessons learned from a variety of perspectives on what it takes to achieve energy equity, including how they’re financing low-income solar, how they’re growing solar through state-level policy, and how to work in strong coalition.
Contributing speakers include: Donna Brutkoski, Communications Associate, Regulatory Assistance Project; Yesenia Rivera, Director of Energy Equity and Inclusion, Solar United Neighbors; and Jacqueline Hutchinson, Vice President of Operations, People’s Community Action Corporation.

This article draws from an interview with Kim Wasserman, executive director of Little Village Environmental Justice Organization (LVEJO), based in Chicago, Illinois. Kim Wasserman and LVEJO (pronounced “ell-VAY-ho,”) have spent nearly two decades “fighting the bad” in Chicago’s predominantly immigrant community of Little Village, engaging in a 12-year campaign to shut down two coal plants that ranked as the top three for most polluted in the US and contributed to some of the highest asthma rates in the country.  After the conversation with Kim, the article captures are the main lessons the author learned about how to be an environmental justice leader.

This Lab webinar focuses on Facebook ad basics, and to best serve the small group of live participants, the Lab’s Digital Manager does a deep-dive on the participants’ questions. In addition to the video, you can access the full slide deck on Facebook Ad Basics.

Training covering the elements of a strategic communications plan. Attendees will have more confidence in evaluating messages, messengers, and tactics in a communications plan.