Trusted Messengers: Growing your network of climate advocates

AI content, fake news, false narratives. People don’t know what to believe anymore. How are we supposed to build broad support for climate action – and bring new audiences into the climate fight – if we can’t reach them and gain their trust? 

We need more trusted messengers. From Tiktok influencers to school teachers, climate organizations are finding success by engaging fresh voices as trusted ambassadors in the climate movement.