Workshops & Webinars

Explore with us how developing a culture of testing, evaluation and learning is crucial to multiracial, cross-class organizing in the climate movement. We’ll cover the process of moving from initial assumptions to strategies to collect and interpret key data and using that information to make iterations in your work at strategic choice points in campaigning and organizing. Discover your inner learning geek and learn to fall in love with these practices, and leave with the understanding of several research tools (such as testing) you can begin implementing in your work.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!

Learn how to improve your advocacy (quickly) with state of the art research techniques. The perennial conflict in research – quality vs. speed – is a compromise no more, with quick-turn-around numeric tools and always-on focus groups you can trust, rigorous public opinion research and detailed audience engagement measures. Join Potential Energy as they share tips on research methodology and tools, and how you can get for-profit insights on a non-profit budget. Find out how to get deeper audience understanding that will make your messages truly connect with your audience for greater impact.