Nov 4, 2021
Improve your climate advocacy with research and testing
Are hopeful email subject lines more effective than scary ones? How can we highlight climate injustice without disempowering people? Does giving our activists more ownership increase their retention?
We test as one way to learn the answers to these and many more questions. We test because our assumptions and gut feelings are frequently wrong. “Testing” is the process of carefully trying out variations in what you do and measuring the results so you can learn what works. This webinar will provide a step-by-step guide to the basics of testing and prepare you to conduct simple tests (such as on email or Facebook) and to be an informed partner if working with a research expert on more ambitious projects.