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Workshops & Webinars

Upcoming and Past Trainings

The Lab offers multiple online trainings each month, synthesizing the newest research and data for the Lab community.

Past Trainings

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    Jun 3, 2021

    Turbocharge your Facebook Ads using the FB Pixel and Google Tag Manager

    Getting your Facebook Ads to give you what you want is often a giant struggle. This webinar will show you two tools that will raise your Facebook ad success rate immediately.
    Join Cyriac Joseph, the Head of Growth and Strategy at Alliance for Climate Education (ACE), for an in-depth guide to implementing the Facebook Pixel in conjunction with Google Tag Manager.

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    Apr 26, 2021

    How to Raise Fast Unrestricted Money for Your Campaign on Facebook

    Facebook Fundraisers are a powerful and free platform to raise fast unrestricted money for individuals and causes. Come learn the pro-tips to raise the maximum dollars possible, year-round.

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    Apr 18, 2021

    Facebook Ads for Growth

    With the return of Facebook ads, we have the opportunity to add this tool back to our efforts to expand our base of supporters and small donors. Alliance for Climate Education Chief Growth Officer Cyriac Joseph will present on the techniques he used increase his KPIs by a factor of 8 and reach 475% of his campaign goals.             
    Over the course of 90 minutes you will learn:

    The best ways to use FB's Audiences tool
    The best ways to incorporate the pixel into your work
    Basic benchmarks to use as guides when measuring your efficacy
    How to link all these elements together in workflows you can adapt to your own work.