Sep 22, 2020
Crafting Powerful Climate Narratives
What is the world you are working to bring into being? Neuroscience research shows that humans are “hard-wired” for narrative — hearing a powerful story about an experience lights up the same region of our brains as having the actual experience. As climate campaigners, finding clarity in our vision for the world we are working to bring into being and the language to tell the story of how we get there, together, are critical to our success as a movement.