Workshops & Webinars

Aimed at people who have a little or even a lot of Facebook ads experience but never had any formal training, this training is designed to give you a set of basic approaches to design, message crafting, audience creation, and testing and iteration. Participants will walk away with an understanding of the different elements that go into ad creation and how to use them to reach your intended audience(s).

What is the world you are working to bring into being? Neuroscience research shows that humans are "hard-wired" for narrative — hearing a powerful story about an experience lights up the same region of our brains as having the actual experience. As climate campaigners, finding clarity in our vision for the world we are working to bring into being and the language to tell the story of how we get there, together, are critical to our success as a movement.

A strong communications plan is critical for building narrative power: persuading, recruiting, activating, and supporting sustained action-taking among supporters as well as shifting the public conversation on climate and energy issues.