Audience: African Americans

From a nationally representative poll of registered voters fielded on Oct. 13, 2020, three-quarters (73%) of voters say they are worried about climate change, including 87% of Black Protestants, 82% of nonwhite Catholics, 77% of white Catholics, 76% of Jews, and 57% of white evangelical Protestants. Nearly two-thirds (64%) of voters want a multi-trillion-dollar federal economic stimulus to invest in clean energy infrastructure as part of COVID-19 recovery, including 72% of Black Protestants and 54% of white evangelical Protestants. 

What are the key audiences you need to reach and activate to build power? What does the evidence say is the most effective way to reach them? During this webinar, we will dig into audience-specific messaging research for key constituency groups and workshop specific messages to test within the context of our climate campaigns.
*Note: This webinar is the third in a series of 3 webinars on Communicating for Climate Action.

In November 2018, residents of Portland, Oregon, made history by passing The Portland Clean Energy Fund (PCEF), a breakthrough initiative that will raise an estimated $44-$61 million annually to support local clean energy and economic justice initiatives. The fund passed with 65 percent of the vote and support from a long list of local businesses and community organizations, including faith leaders, labor unions, and more. This Executive Summary captures toplines on what the campaign learned about what it takes to win.

The Lab’s evidence-based guidance for civic engagement programs with voters of color. Covers social pressure tactics, bilingual outreach, vote-by-mail, and much more.

Evidence-backed talking points on climate from a progressive perspective informed by the Race Class Narrative framework, along with current polling data, and messaging resources .