Audience: Business Community

Provides an overview of the actors, and their roles and interconnections, that fuel the denial machine that constitutes a climate change countermovement (CCCM). Notes that these actors are typically motivated by two core concerns: economic and ideological.

Most Americans are underestimating both the potential economic impact of climate change and the role that entrepreneurs and investors can play in rectifying it, according to Inerjys Ventures, a global climate solutions investment firm:

Fewer than two in five Americans (38%) believe climate change will damage the U.S. economy if it is not addressed.
About one in five Americans (19%) think it will cost more to solve climate change globally than it will to fix the problems that arise from it.
A quarter (25%) of Americans don’t think efforts from U.S. entrepreneurs/start-up companies are important in the fight against climate change.
Only about a third of Americans (35%) believe there is not enough money being invested in technology that could help prevent or fix climate change.
42% say the U.S. government has more of a responsibility than U.S. companies to address issues in America that cause climate change.