Audience: Frontline Communities

Using data on extreme weather to locally target messaging in areas experiencing it can dramatically increase impact. Through a pilot with Climate Central, the Innovation Team at the Partnership Project acquired a data set from NOAA of geographies impacted by extreme weather. They partnered with the National Wildlife Federation to examine the performance of two emails sent in July on extreme heat. They found people in the zip codes experiencing extreme heat for at least two consecutive days responded at a higher rate, doubling conversions. This confirms polling suggesting that local extreme weather influences opinions. Additional weather data sets from the NOAA are available by county, zip code, and Congressional district. This data is available for use to inform your online and offline targeting and match the right local extreme weather message/creative to the people impacted by that particular type of extreme weather. You can also watch a debrief video.

Maps, moving pictures, and photos have been shown to have powerful impacts on public opinion, even though public opinion on climate change is polarized along party lines in the U.S. Studies have found that images have a greater impact if they portray the local effects of sea-level rise and climate change on audiences in specific places (e.g., Boston, Miami), as opposed to its effects on exotic animals or locations such as polar bears at the North Pole. People surveyed report increased beliefs that climate change will cause negative results, concern for coastal communities and even belief that global warming is occurring. However, other studies have found that showing people images or maps of negative climate impacts on their own property or neighborhood may backfire, resulting in less concern, possibly because people defensively believe they made good individual decisions to purchase their property in the past. Realtor organizations have begun utilizing flood risk information in home listings, but the effects of this on homebuyer behavior are yet unknown.

Place-based civic science (PBCS) can be a powerful tool to empower youth to act on environmental issues. This resource found that PBCS, as a method, resulted in youth feeling that they belong to a group larger than themselves and gained a sense of hope from working with others toward shared goals. PBCS is a teaching and organizing tool where young people partner on teams with older environmentalists, the teams study and act together to mitigate an environmental problem, and then present their efforts in a public venue. The youth involved in these PBCS teams were majority youth of color. This resource argues that PBCS can mitigate the stress and anxiety that young people can feel when learning about environmental issues without also being presented with ways to influence those issues.             

Majorities of likely voters support the climate investment and tax incentives of Build Back Better. 70% of all likely voters support investments to make homes, buildings, and schools more energy efficiency (86% support among Democrats, 54% among Republians). 67% support investments in clean energy research. 65% support tax credits for clean energy projects. 63% support clean energy performance incentives for utilities. 62% support investments in frontline communities. 57% support creating a Civilian Climate Corps. 57% support investments to make electric vehicles more affordable. 54% support phasing out coal, oil, and gas.             

Many people communicating for social change are exploring how to tell diverse and inclusive stories that center marginalized communities while building understanding about how inequality persists. Intersectionality is an important tool to help us tell great stories that help us understand systemic issues. Five guiding principles to telling intersectional stories: Show, don’t tell; Provide historical context; Uplift the voices of marginalized people; Tell whole stories; and, Radically reimagine the world.
  

Understanding the root causes of the climate crisis is important when thinking about the type of rigor that is required to organize for social change. The implications of understanding the systems of oppression that have led to climate crisis will inform our response to it, so it is relevant for advocates like us to explore this to ensure we are developing programming that is unapologetic about building the people-power necessary to win. People-power requires we understand how ALL people are affected by the issue at hand.
As we’ve seen the words just and equitable pop up ever more frequently over the last year, I often think about what that means for those who are the most vulnerable to climate disasters. A group of people I seldom hear spoken about are our comrades who are victims of the carceral system. This month we honor Black people and communities who fight for liberation and environmental justice. This month we celebrate Black August.
In this Insight, we will discuss Black August and its importance, racial capitalism and its connection to the climate crisis, the interlocking systems of oppression we face, prisons as sites of environmental justice, and abolition as a path forward.