Audience: Youth

Isolation and pain dominate what it means to be AANHPI. Connection to one’s heritage helps build confidence, but not necessarily pan-AANHPI identity. Asian American Futures and Activate California recently partnered to conduct audience research to better understand Millennial and GenZ Asian Americans as an initial step in our work. Despite being the largest demographic within the community, at 57% of all Asians in the US, this group is often overlooked in research and in political, narrative, civic and donor engagement. This polling aimed to close a knowledge gap in the movement; uncover narrative opportunities to build a shared vision for Asian American, Native Hawaiian and Pacific Islander communities; and define audience personas that would help paint a nuanced picture of Millennial and GenZ AAPIs.

When the Training Team was given the task of building out our Training for Impact Spring 2023 cohort, my wheels immediately started turning; my thoughts kept bringing me to my own experience as a brand new organizer in the climate justice space. Thinking about my own experience and how trainings, peer-to-peer learning, and relationship opportunities supported me in my journey as an organizer and an advocate, I was so excited to build out a program that encapsulated those key aspects with the Lab’s Training Team. Read on to learn how we built out the 2023 Training For Impact cohort!