Audience: Youth

Climate activism can serve as a pathway for young people to develop as civic actors, leading to voting and to other forms of participation. There are opportunities to increase access for some youth—rates of taking climate action are lower for some groups, even after accounting for the skills that they bring to climate action. The youngest respondents (ages 14-19) were more likely than their slightly older peers (ages 20-24) to sign petitions, plan events, and use social media to inform and engage. All youth of color are more likely than white youth to plan events on climate and environmental issues. Liberals are most likely to sign petitions, have conversations, contact elected officials, and use social media compared to conservatives, moderate youth, and youth who don’t know their political ideology. Respondents living in rural areas are less likely to have conversations. There are opportunities to strengthen skills for some youth—including the ability to present and discuss information, and to inspire others to do actions (“readiness”), having the knowledge, skills, and availability to do the action (“efficacy”), and having the reasons and the support to do the action (“motivation”).

When new supporters sign up to learn more about an organization, what gets them motivated to start engaging with advocacy and taking actions? Should advocates first try to create a sense of community identity, or feed new supporters’ desire for immediate action and efficacy?
Sunrise Movement wanted to explore this question through their Welcome Series, which has traditionally culminated in a “Welcome Call” where new supporters learn more about the organization and meet other people new to Sunrise. Working with the Climate Advocacy Lab and The Movement Cooperative, they compared this to a new “Anytime Action” event where new supporters get immediate training on ways to take action.

Texas is back in the news this week because the state faced record temperatures that almost crashed its power grid. Well, earlier this year, Justin Rolfe-Redding at the Lab wrote about the upcoming Valentine’s Day campaign #BreakUpWithGas. The campaign was designed to push back on disinformation and use the one-year anniversary to galvanize public attention to the problem with fossil fuels. That Texas freeze in 2021 resulted in hundreds of Texans losing their lives and more than half of the state was without power or water service for days. Now it’s time to revisit that campaign and see what they/we can all learn.