Issue: Economic Impacts

A national survey conducted in late August found that:

The coronavirus pandemic has created the urgency to act in a way that climate change hasn’t. 
Despite the fact that voters are less concerned about climate, they still want robust clean energy investments in economic stimulus, seeing that as a great way to create jobs and better than investing in fossil fuels.
Because the urgency to act is already high and voters strongly and broadly support clean energy stimulus, we can still win.
Communications should focus on the need to recover economically from the coronavirus pandemic and the ways clean energy investments can create jobs and growth.
Environmental justice messages should be a part of this: They connect powerfully with communities of color, and there is no apparent backlash effect with white audiences.

Solar United Neighbors designed and implemented a low- and moderate-income solar program that empowers D.C. residents to benefit from rooftop and commmunity solar. Lessons learned from the work necessary to build and run an effective program include: Start small, then scale up; Build trust in the community; Leverage key partnerships; Expand customer base through referrals; Work to simplify the process; and Be flexible and creative in the communications process.