Issue: Economic Impacts

Recommendations from messaging research about climate change and the Green New Deal and how to communicate and engage people in the rural America include:

Every message must be embedded with Appalachian values (such as kinship, independence, resiliency, and resourcefulness) – whether it focuses on jobs or on health.
Show respect for the people who worked in coal and what they built.
Name entities behind the problem. Use the active voice.
Avoid alarmist messages. Show what the community gains. Offer local solutions that connect to regional values. Give examples of local people doing the work.

How did the alliance behind the Portland Clean Energy Fund (PCEF) move a visionary idea from concept to groundbreaking reality? In this webinar, the Climate Advocacy Lab was joined in conversation with members of the PCEF Steering Committee for an “under the hood” look at the campaign’s insights, challenges, and lessons learned –– also captured in a new, interview-based report that captures the “anatomy” of the campaign. This campaign secured a landslide ballot measure victory in Portland in November 2018, establishing a multi-million dollar municipal fund that will address climate, economic, and racial justice by providing funding for renewable energy projects, job training and apprenticeship programs, and regenerative agriculture.