Issue: Principles & Processes

Over the last year, the Lab has been involved in a strategic planning process. The purpose of this body of work has been: to be clear about the focus of our programming, have a clear vision of the type of climate movement we want to bring into fruition; and how as a movement support organization we can use our programming to build this future.

Land Justice can only be achieved through three goals: Reparations, Regenerate the Commons, and Landback. The organization Nuns & Nones has created three creative guides—on each of these themes—to imagining land justice. Our nation was built on stolen lands, with stolen labor, carrying a legacy of violence that continues to this day, so Reparations calls for those who have profited from this injustice to repair past and ongoing harms. The climate crisis is unfolding in our daily lives, so the Regenerate the Commons (“solidarity economy”) movement is building real alternatives to capitalism, seeking to shift wealth into shared ownership and governance, and to prioritize planet and people over profits. Through the process of colonization, Indigenous people were forcibly removed from billions of acres of land that they depended upon and belonged to, so the Landback movement can heal the harms of colonization, support regenerative stewardship of the land, and help us evolve into a new era of right relationship. These guides provide thorough arguments for each of these themes.

Our understanding of social movements is shaped by the images we see of them, and there are some key ways to create the images we need to win. A cohesive visual strategy translates disconnected technical skills from visual storytelling crafts into a plan to meet our movements goals. It brings together graphic design, printmaking, illustration, puppetry, theater, photography, set design, digital content, and more. A successful visual strategy does three specific things: contests public and media assumptions about who you are and what is possible; creates unity in your base though increasing access, commitment, resiliency, wellbeing; and maximizes your threat to power by swaying how much power your targets think you have. This resource includes one 90-minute recorded presentation and accompanying PDF slides of the presentation. These also include practical how-to exercises for movements building visual strategies, from what specific visual tools to use, how and when to employ them, and more.