Surveying Pathways for Engaging Latinos in Local 100% Clean Energy Campaigns
Climate change is a major motivator to support clean energy among civically engaged Latinos. A survey of supporters of the Latino civic engagement organization Mi Familia Vota Education Fund found that climate was as or more often rated as an “extremely important” rationale for moving to 100% clean energy cities than any other reason, including the job benefits it could produce. Additionally, neither school systems nor city government emerged as an obviously more attractive campaign target when survey respondents were asked about their familiarity with and confidence in influencing these two institutions (i.e., “efficacy” beliefs). This research was conducted as part of a field research grant to Climate Parents from the Climate Advocacy Lab.