Resource Library

This report offers a series of “climate jobs” recommendations for Maine. These recommendations that will reduce greenhouse gas emissions and pollution at scale, create thousands of high-quality jobs, and build more resilient, equitable communities in Maine. Regarding transportation, install 25,000 public EV charging stations by 2030; transition 50% of Maine’s school bus fleet to zero-emission electric vehicles by 2025 and 100% by 2030; double and electrify city bus operations by 2030; and construct high-speed rail to Bangor, Maine. Regarding carbon-free healthy schools, retrofit and install solar on all k-12 public schools by 2035. Regarding buildings, net-zero emissions for new construction by 2030; retrofit 50% of residential units by 2040; and build 19,000 affordable units by 2040. Regarding energy, provide 100% renewable electricity by 2035. Regarding labor, ensure high-quality, union jobs in Maine. all of this will ensure a just transition for Maine.

Deep canvassing increases support for climate change action in rural British Columbia. The Neighbours United Project, an initiative of the West Kootenay EcoSociety, has shown that deep canvassing and storytelling can persuade on climate in a frontline, rural, industrial community in British Columbia. Successful deep canvassing requires the right script, trained canvassers (staff or volunteers), and a supportive organizational culture. When knocking on doors to have conversations with people, canvassers followed six steps: surface conflicted feelings, connect and acknowledge identity, share a personal story, make the case and help the voter process, understand the impact of the conversation, and make the campaign ask. One overall conclusion is that increasing a sense of government efficacy and support for government action on climate change could be key to moving citizens on climate change.

Our understanding of social movements is shaped by the images we see of them, and there are some key ways to create the images we need to win. A cohesive visual strategy translates disconnected technical skills from visual storytelling crafts into a plan to meet our movements goals. It brings together graphic design, printmaking, illustration, puppetry, theater, photography, set design, digital content, and more. A successful visual strategy does three specific things: contests public and media assumptions about who you are and what is possible; creates unity in your base though increasing access, commitment, resiliency, wellbeing; and maximizes your threat to power by swaying how much power your targets think you have. This resource includes one 90-minute recorded presentation and accompanying PDF slides of the presentation. These also include practical how-to exercises for movements building visual strategies, from what specific visual tools to use, how and when to employ them, and more.