Resource Library

The heart of today’s Insight is a guest column from Deb Lavoy at Reality Team. Billing themselves as “reality’s marketing team”, they take on the challenge of combatting disinformation of all sorts by competing directly for the attention of those people most likely to consume and believe it. Deb outlines the team’s program design of 10-second ad son Instagram, the successes, and how they measured its impact. It’s a compelling read. Hear from her yourself by registering for the Lab’s webinar on fighting disinformation.
Before we dive in, here’s one last plug for the Lab’s Spring Training for Impact Cohort. Applications close on Monday, February 28th. We have 25 spots and we’d like you to force us into hard decisions about who gets them. Pass the word on or apply yourself!

This resource identifies three distinct food consumer groups in the United States: “Motivated,” “Health-conscious,” and “Uninterested.” Members of the “Motivated” group are strongly motivated by health, environmental, and ethical considerations. “Health-conscious” group members are primarily motivated by health, and members of the “Uninterested” are not motivated to eat plant-based foods. We provide a four-question survey that can be used to identify these groups to best craft communication campaigns to persuade different people to choose plant-based diets. This survey asked lots of questions about the foods in diets that people prefer, influences on their food choices, their political and environmental beliefs, and more.

A majority of Georgia residents strongly support new solar and wind power capacity over new coal-fired plants and believe the state should set a carbon emissions reduction goal. 60% of Georgia residents support the creation of a state carbon emissions reduction goal, which includes 74% of Democrats, 52% of independents, and 45% of Republicans. 70% support new solar power and 64% support new wind power. Only 30% support new coal-fired power plants. 75% of Democrats, 55% of independents, and 49% of Republicans supported development of a climate resiliency plan for Georgia to prepare for the impacts of climate change.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new national polling on pollution in the manufacturing sector, investments in clean energy jobs and development, plastic pollution, and climate as a legislative priority + a major new report on environmental attitudes in western states.