Resource Type: Case Studies

This is the second part of a two-part training for organizers on approaches to better integrate digital tools into their work. This training looks at two integral aspects of organizing: recruiting new supporters (Recruiting – Part 1) and then keeping them coming back for the long-haul (Retention – Part 2). 

This is the first part of a two-part training for organizers on approaches to better integrate digital tools into their work. This training looks at two integral aspects of organizing: recruiting new supporters (Recruiting – Part 1) and then keeping them coming back for the long-haul (Retention – Part 2).
This session, Recruiting, explores the intersection of recruiting new supporters, the use of digital tools, and evidence-based insights to help organizers think through possible uses of digital tools for rinding new supporters in their daily workflows. This is for people with some organizing experience who are thinking about how to better use digital. The focus is on strategy and systems thinking around getting new members and then setting them up to become long-term members of your organization. It is not a tactical how-to for specific platforms or online-to-offline models.

Investing in community-based groups and networks is necessary to build resilience for good emergency response. This report studied different community responses to COVID-19 to help us imagine better responses to climate disaster impacts. During the COVID-19 pandemic, established community organizations, newly formed grassroots efforts, government, and funders all came together in various configurations, based on preexisting relationships and networks. Racism and other systems of oppression were the primary drivers behind COVID inequities. The people interviewed for this report agreed that our cities and our state governments were unprepared for COVID and that we are similarly unprepared for climate change emergencies. What is specifically needed to be better prepared for responses to climate crisis emergencies is investment in the capacity of the organizations themselves, including people (most importantly), back-of-house infrastructure, and technology. Building resilience must be people focused, intersectional, institutional, and rooted in anti-racist/anti-oppressive ideology and practice.