Resource Type: Evaluation & Measuring Progress

Online to offline movement of activists occurs with only a small fraction of online activists, but does represent a significant share (35%) of those who do become offline activists. Donors are more likely than non-donors to become regular offline activists. These are among numerous insights from a webinar that presented findings from an analysis of merged member data from seven environmental organizations and over 12 million records of members, activists, and donors. Kate Duch has prepared far more analyses than she had time to present, so you can take a look at the full “Multi-organization member engagement” project deck, too.

This book explores what makes movements and campaigns successful and what makes them fail using multiple examples of societal changes between 1980 and 2016 including acid rain reduction, drunk-driving reduction, LGBT marriage equality, anti-smoking, the expansion of gun rights, etc.