Resource Type: Field Research
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For Members
A Little Opposition is a Good Thing and Other Lessons from the Science of Advocacy
October 1, 2019
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For Members
Understanding Which Channels Result In Highest Online Engagement Rates Among Communities of Color in Colorado
September 14, 2019
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For Members
Climate Justice Messaging Test
August 26, 2019
From September 2018 to June 2019, the California Environmental Justice Alliance (CEJA) conducted message testing to develop valuable analysis about how to most effectively mobilize environmental justice communities to increase long-term, persistent engagement on climate issues and potentially inform their programmatic work.
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For Members
Memo: EDF 2018 GOTV Test Results
August 20, 2019
In the lead up to the 2018 election, Environmental Defense Fund (EDF) worked with the Analyst Institute to test the effectiveness of environmental and social pressure messages to increase voter turnout among their members. They also tested which mode of contact was most effective at increasing voter turnout: mail, SMS, or both. Results form the tests found:
The GOTV efforts increased voter turnout by 0.4 percentage points.
Both messages increased voter turnout, with suggestive evidence that the social pressure message was more effective.
All three modes of contact (mail, SMS, or both) led to increased voter turnout. Layering SMS and mail did not seem more effective then mail and SMS alone. -
For Members
Until We Are All Free: A case study in cultural strategy
August 14, 2019
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For Members
Priming critical thinking: Simple interventions limit the influence of fake news about climate change on Facebook
August 9, 2019
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For Members
Workshop: Building Political Will, the Role of Behavioral Science
August 5, 2019
This slide deck was presented at the Climate and Energy Funders Group annual meeting.
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For Members
Discussing global warming leads to greater acceptance of climate science
July 7, 2019
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For Members
Renew Oregon Digital Test Results
June 19, 2019
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For Members
Alliance for Jobs and Clean Energy Digital Test Results
June 19, 2019
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For Members
Policy or scientific messaging? Strategic framing in a case of subnational climate change conflict
June 17, 2019
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For Members
Workshop: Communicating for Climate and Energy Action in Western NC
June 16, 2019