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Resource Type: Field Research

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    Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role Of Emotion

    August 9, 2020

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    CEJA Climate Justice Polling Program

    July 22, 2020

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    Shaping Narrative, Shifting Power: Interviews with Organizers

    July 21, 2020

    This issue of The Forge explores the role of narrative in shifting the balance of power and building a more equitable society. Authors talked to thirteen organizers across the progressive movement about how the current moment has created an opening to challenge the dominant neoliberal narrative and introduce transformative ways of seeing the world. Two of these interviews are with climate movement leaders: Miya Yoshitani, Executive Director of the Asian Pacific Environmental Network, talked about her work with low-income Asian immigrants and the possibility of replacing the extractive economy with a regenerative one, and Annie Leonard, Executive Director of Greenpeace USA and founder of the Story of Stuff, discussed the ways capitalism and an ideology of exploitation lead to climate change — and how environmentalists are changing their strategies to build power.
     
     

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    Dirty Energy, Big Money

    July 21, 2020

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    Conservatives for Clean Energy North Carolina Radio Test

    June 30, 2020

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    Insights from the Potential Energy Project

    June 30, 2020

    Potential Energy may be new on the scene but they are laser-focused on innovating new methods of moving people toward climate advocacy. With cutting edge tools and lots of testing, they have uncovered critical insights for our movement. Join us for this exciting peek into what they’ve learned and how it can power your campaigns.

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    What is the impact of bilingual communication to mobilize Latinos? Exploratory evidence from experiments in New Jersey, North Carolina, and Virginia

    June 28, 2020

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    Case Study: New Readers for Climate Stories –How the Christian Science Monitor Used YPCCC’s Concerned & Cautious Lookalike Audiences to Reduce Costs & Drive Traffic

    June 1, 2020

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    Case Study: Alliance for Climate Education Recruits Teachers by Leveraging Social Norms in Facebook Ads

    June 1, 2020

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    Case Study: EDF Uses a Message Test For Cost-Effective Recruitment to ‘Advocacy 2.0’

    May 31, 2020