Resource Type: Field Research
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For Members
Case Study: National Audubon Society’s Analysis of their Members Discovered a Strong Desire for Climate Action
December 1, 2017
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For Members
The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Tunrout: A Field Experiment
November 30, 2017
One of the seminal studies of the influence of face-to-face contact on voter turnout, this paper from 2000 by Alan Gerber and Donald Green shows that in-person contact substantial increases voter turnout, while the effect of direct mail is slight, and that of live phonecalls is nonexistent. This randomized controlled trial of 30,000 voters in Connecticut showed statistically significant effects of canvassing, results that have been replicated several times since this study was published. The authors also claim support for their hypothesis that the long-term decline in voter turnout observed to that point was due in part to the decline in face-to-face political mobilization.
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For Members
The Power Of Conversation: Training Youth to Lead Climate Conversations with Parents
November 30, 2017
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For Members
Virginia Interfaith Power and Light Facebook Ad Message Testing
November 14, 2017
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For Members
Designing Campaigns that Build Political Power
November 13, 2017
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For Members
The Myth of Civic Engagement During Trump’s Presidency
November 5, 2017
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For Members
Case Study: Local YCOM Data Helps Climate Reality Activists Publish Letters to the Editor
November 1, 2017
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For Members
Bringing our best ideas (and our data) together
October 12, 2017
Climate change has been in the news – and likely casual conversations – a great deal recently, with wildfires raging across California, the repeal of the Clean Power Plan, and the ongoing recovery from hurricane-ravaged communities across the Caribbean and Gulf Coast.
Since sharing what is working on our campaigns seems like an effective antidote to despair, Lab members met in Washington D.C. last week for a workshop focused on research and experimentation results from across the community. -
For Members
Florida Amendment 4: Channel and Message Testing in the Sunshine State
October 10, 2017
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For Members
How do we talk about climate change in a relevant, compelling way?
October 4, 2017