If you’re logging in to the new site for the first time, you need to reset your password.

Resource Type: Field Research

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Case Study: National Audubon Society’s Analysis of their Members Discovered a Strong Desire for Climate Action

    December 1, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Tunrout: A Field Experiment

    November 30, 2017

    One of the seminal studies of the influence of face-to-face contact on voter turnout, this paper from 2000 by Alan Gerber and Donald Green shows that in-person contact substantial increases voter turnout, while the effect of direct mail is slight, and that of live phonecalls is nonexistent. This randomized controlled trial of 30,000 voters in Connecticut showed statistically significant effects of canvassing, results that have been replicated several times since this study was published.  The authors also claim support for their hypothesis that the long-term decline in voter turnout observed to that point was due in part to the decline in face-to-face political mobilization.             

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    The Power Of Conversation: Training Youth to Lead Climate Conversations with Parents

    November 30, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Webinar: Building More Effective Campaign Narratives

    November 26, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Virginia Interfaith Power and Light Facebook Ad Message Testing

    November 14, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Designing Campaigns that Build Political Power

    November 13, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    The Myth of Civic Engagement During Trump’s Presidency

    November 5, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Case Study: Local YCOM Data Helps Climate Reality Activists Publish Letters to the Editor

    November 1, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Bringing our best ideas (and our data) together

    October 12, 2017

    Climate change has been in the news – and likely casual conversations – a great deal recently, with wildfires raging across California, the repeal of the Clean Power Plan, and the ongoing recovery from hurricane-ravaged communities across the Caribbean and Gulf Coast.  
     
    Since sharing what is working on our campaigns seems like an effective antidote to despair, Lab members met in Washington D.C. last week for a workshop focused on research and experimentation results from across the community.

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Florida Amendment 4: Channel and Message Testing in the Sunshine State

    October 10, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    Training Youth to Lead Climate Conversations with Parents

    October 10, 2017

  • For Members

    In order to save this resource, you must be logged in.

    Log In

    How do we talk about climate change in a relevant, compelling way?

    October 4, 2017