Resource Type: Field Research

40 “systems leaders” from across North America and Africa share their insights in this report on the potential and the challenges of advancing systems change. What do we most need, individually and collectively, to really DO the systems change that’s needed? Diverse leaders shared some common experiences and lessons, including: centering equity and inclusion, expanding capabilities, leveraging indigenous wisdom, deepening collaboration, supporting leaders, resourcing systems change, and increasing capacity. Some of their specific conclusions include prioritizing: a diverse range of leaders working at multiple levels and across sectors, a supported and connected field to scale our individual and collective impact, and grounding change in community and centering local voices and expertise. These leaders work in an array of issue areas, such as racial equity, renewable energy, entrepreneurship, local food systems, violence, and more.

Organizing patients in healthcare settings to register to vote can be a successful electoral strategy. During the 2020 presidential election, a small but motivated group of healthcare professionals set a goal to organize, meet with regularly, and support 10,000 people to register to vote. Following the organizing wisdom of Marshal Ganz, this campaign prioritized telling personal narratives and centering relationship-building. A small core team launched this campaign, then recruited a second tier of volunteers and leaders. In the end, the campaign reached 9,800 voters, engaged 35 healthcare professional to actively lead part of the effort, and directly informed 500 health professionals about Vot-ER and the importance of civic engagement.

Using data on extreme weather to locally target messaging in areas experiencing it can dramatically increase impact. Through a pilot with Climate Central, the Innovation Team at the Partnership Project acquired a data set from NOAA of geographies impacted by extreme weather. They partnered with the National Wildlife Federation to examine the performance of two emails sent in July on extreme heat. They found people in the zip codes experiencing extreme heat for at least two consecutive days responded at a higher rate, doubling conversions. This confirms polling suggesting that local extreme weather influences opinions. Additional weather data sets from the NOAA are available by county, zip code, and Congressional district. This data is available for use to inform your online and offline targeting and match the right local extreme weather message/creative to the people impacted by that particular type of extreme weather. You can also watch a debrief video.

Interventions designed to encourage a particular pro-environmental behavior may have unintended consequences on other behaviors. These so-called “spillover” effects can be positive (for example, when increasing water conservation behaviors also leads to increased energy conservation behaviors) but advocates may also be concerned that they will be negative (for example, when enrolling in a green power program gives people moral license to consume more energy overall). While research on spillover effects is in its early stages, there are few signs to be concerned. On average, spillover effects on other behaviors are negative, but they are also negligibly small. However, keep in mind that most of these studies were conducted in the lab. Looking at the few studies in the field on spillover effects in real world behavior, there are more positive effects.             

Place-based civic science (PBCS) can be a powerful tool to empower youth to act on environmental issues. This resource found that PBCS, as a method, resulted in youth feeling that they belong to a group larger than themselves and gained a sense of hope from working with others toward shared goals. PBCS is a teaching and organizing tool where young people partner on teams with older environmentalists, the teams study and act together to mitigate an environmental problem, and then present their efforts in a public venue. The youth involved in these PBCS teams were majority youth of color. This resource argues that PBCS can mitigate the stress and anxiety that young people can feel when learning about environmental issues without also being presented with ways to influence those issues.