Resource Type: Research & Articles

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including a new messaging experiment to determine the most persuasive ways to talk about clean energy costs, findings from Yale’s latest mapping of climate change attitudes across the country, new polling on corporate accountability, and a new poll on Texas voters’ attitudes about climate and clean energy a year after the Texas Freeze.

This resource identifies three distinct food consumer groups in the United States: “Motivated,” “Health-conscious,” and “Uninterested.” Members of the “Motivated” group are strongly motivated by health, environmental, and ethical considerations. “Health-conscious” group members are primarily motivated by health, and members of the “Uninterested” are not motivated to eat plant-based foods. We provide a four-question survey that can be used to identify these groups to best craft communication campaigns to persuade different people to choose plant-based diets. This survey asked lots of questions about the foods in diets that people prefer, influences on their food choices, their political and environmental beliefs, and more.

A majority of Georgia residents strongly support new solar and wind power capacity over new coal-fired plants and believe the state should set a carbon emissions reduction goal. 60% of Georgia residents support the creation of a state carbon emissions reduction goal, which includes 74% of Democrats, 52% of independents, and 45% of Republicans. 70% support new solar power and 64% support new wind power. Only 30% support new coal-fired power plants. 75% of Democrats, 55% of independents, and 49% of Republicans supported development of a climate resiliency plan for Georgia to prepare for the impacts of climate change.