Resource Type: Research & Articles
-
For Members
Emotional Appeals, Climate Change, and Young Adults: A Direct Replication of Skurka et al. (2018)
October 5, 2021
Using humor in climate change communication can be persuasive to young audiences. A humorous video about climate change made survey respondents less fearful and more likely to perceive grave risks from climate change. However, humor did not increase intentions to engage in activism. Humor did not have any effect on older than their teens or early twenties. The rest of this resource replicated previous research and found no effects of humor or a threatening video on risk perceptions or intentions to engage in activism.
-
For Members
Power & Strategy Part 1: Developing a Power Analysis
October 5, 2021
-
-
-
For Members
School strike for climate are leading the way: how their people power strategies are generating distinctive pathways for leadership development
October 1, 2021
Certain organizing strategies can allow activists to develop leadership skills in different ways. In Australia, the organization School Strike for Climate (SS4C) has generated more involvement among high school students in the climate movement. SS4C has particularly employed some tactics such as “peer learning, mentoring, learning by doing, confrontation, reflective spaces and training” to allow new high school activists to develop leadership skills. SS4C used movement tactics such as mobilizing, organizing, and lobbying politicians, and these different avenues for involvement also allowed new activists to engage in different ways to develop different skills, and lead others in doing them. These different tactics also have different strengths and weaknesses in facilitating leadership development through their execution.
-
For Members
Strategies for climate change communication through social media: Objectives, approach, and interaction
October 1, 2021
-
-
Environmental Polling Roundup – October 1st, 2021
September 30, 2021
This post includes a roundup of climate + environment headlines from this week’s public polls, good data points to highlight, and a full roundup with key takeaways from each poll – including timely new polling on the Build Back Better plan and its climate provisions nationally and in key battlegrounds, as well as new polling about the most trusted messengers on climate change.
HEADLINESNavigator – Three in five Americans support the full $3.5 trillion Build Back Better plan, with or without explicit pay-fors (Report)
Sierra Club – Arizona voters widely support the full $3.5 trillion Build Back Better plan and overwhelmingly oppose proposed cuts; majorities believe climate change is already affecting the state and want to see Arizona become a clean energy leader (Release, Memo, Topline)
Climate Power + Data for Progress – Voters in frontline Democratic-held districts widely support the full $3.5 trillion Build Back Better plan (Release, AZ-01 Topline, FL-07 Topline, GA-07 Topline, IA-03 Topline, ME-02 Topline, MI-08 Topline, NJ-05 Topline, NY-04 Topline)
NRDC Action Fund – Climate action is an important motivator for low-propensity Democrats and independents in the 2022 midterm elections (Release)
Data for Progress – Majorities continue to support the major climate-related aspects of the Build Back Better plan, with energy efficiency and clean energy provisions especially popular (Release, Topline)
Data for Progress – Voters nationwide support the Clean Electricity Performance Program to incentivize clean energy goals for utilities; supporters have winning arguments to use against pushback (Release)
Morning Consult – Scientists are the most trusted sources of information about climate change across party lines; most Americans believe that climate change is already affecting the environment and weather where they live (Article, Crosstabs)
Yale Program on Climate Change Communication + George Mason University Center for Climate Change Communication – Public concern about climate change is rising, and support for federal climate action is rising along with it (Article on climate beliefs and concerns, Article on support for climate action)