Resource Type: Research & Articles

Every year M+R Strategies, a digital services firm for progressive non-profits, releases its Benchmarks Study. The 2021 version analyzes the nonprofit digital advocacy and fundraising field using data from over 220 participating organizations. The Study covers these areas:

Digital advertising
Email messaging
Mobile/SMS messaging
Social media
Fundraising
Membership
Website traffic and useage

Many corporations and governments are advancing “net zero” climate plans that fail to provide real solutions to addressing climate change and cutting emissions. These plans allow polluting industries to escape responsibility to address climate change and shift the burden of climate action to frontline communities.

Movement organizations can make various decisions to find the right balance between breadth versus depth and unity versus autonomy. This report synthesizes hard fought lessons that organizers have learned in the face of complex challenges related to organizational structure. Movement organizations need to have the breadth—the capacity to organize the masses at scale. At the same time, movements need “cadres” with deep leadership capacity in order to be able to organize strategically in the face of constant uncertainty and local complexity. Organizing also requires unity—coordination to unify our power and resources such that the whole can be greater than the sum of its parts. On the other hand, people need autonomy in order to be able to take initiative, unleash their creativity, adapt to the particularities of their context and feel agency in the movement. Movements need to develop structures of leadership and clear authority that can manage the competing demands to create unity and enable autonomy. This report provides general lessons and some specific tips to find the right balance of breadth versus depth and unity versus autonomy.