Resource Type: Research & Articles

52% of Americans agree that electric vehicles are instrumental in combating climate change, and 41% say they would consider an EV for their next car.
45% of Americans— and 72% of potential EV drivers — say environmental considerations are important when buying a car.
46% agree that governments should increase tax incentives for people who buy EVs 
 Top barrier to buying is drivers’ uncertainty around finding a charging station when they need. Only 18% of Americans, and 30% of potential EV drivers, say that there are enough charging stations in their area.
Nearly 4 in 10 (39%) EV drivers said they’ve had problems charging their EVs at public charging stations that were broken, not designed to accommodate people with disabilities, or otherwise difficult to use.
According to survey responses, the typical U.S. EV driver is young (18 to 34), male, highly educated, and charges their EV mostly at home (73%). Most EV drivers own multiple cars — often, an EV plus a gas car — a sign that drivers don’t feel comfortable going fully-electric without a backup because EV charging infrastructure is not yet widely available.

Get back to basics in climate communications with simple messages, plain (but vivid) language, and relatable benefits. These are among the key takeaways from the 600 million digital ads and two years of testing by Potential Energy, a nonprofit coalition of creative, analytic, and media agencies that brings a marketing philosophy of “People First” communication to climate. This webinar covered frameworks and language that most increase climate change understanding, messaging “ways in” that increase worry and demand for government action, terminology and concepts to avoid, and key audience segments most open to new messages.
The creative content from their Science Moms and The Great American Build campaigns is available for others to amplify online.             

I vividly remember this phrase from my time at ACORN, an organization once known for its unbending commitment to organizing. It’s the perfect header for today’s newsletter, a guest insight from Ned Howey, the CEO of Tectonica Digital Campaign Solutions. Tectonica works with digital-first campaigning organizations looking to build lasting power. This work is pushing them to figure out how to get more organizations to do more organizing, so we can win big things.
Digital-first organizations are steeped in metrics and analytics, so they have naturally started thinking about ways of measuring organizing and its impact. And measuring is built on tracking. And if you aren’t tracking, you aren’t organizing.

Virginia voters largely support Democratic policy proposals; they’re also ideologically moderate overall (based on self-described ideology). Based on a 2021 phone survey, Virginia voters on the whole view Republican elected officials as more conservative than they view Democratic elected officials as liberal. On environmental policy, a strong majority of Virginia voters overall support renewable energy investments (82%). 65% support/strongly support a “Green New Deal” to address climate change by investing government funds in green jobs and infrastructure, and 53% support/strongly support a carbon tax or cap-and-trade program to reduce carbon emissions. Republicans strongly support expanding offshore oil and gas drilling in U.S. waters (83%), which is opposed by both Democratic voters (72%) and independents (63%). The survey also asked about healthcare, immigration, and economic policy.