Resource Type: Social Science Research

Role model narratives—stories about specific people taking recommended actions—are a proven communication strategy for encouraging socially beneficial behaviors such as climate action. However, the extent to which climate activists share role model narratives on social media has yet to be investigated. To measure the prevalence of climate action role model narratives on social media, Instagram and TikTok posts tagged with the hashtags #climateaction and #climateactivist (dated between August 2021 and October 2024) were collected and a content analysis of the over 600 posts was conducted.

This year, we awarded nine climate justice and frontline organizations with a small grant to support efforts in producing reports, case studies, zines and other types of media that uplifts lessons learned from their on the ground organizing and advocacy work.

Climate coalition work is still hard, so we want to help you out. Join the Climate Advocacy Lab as we premiere the Second Edition of the Blueprint for a Multiracial, Cross-Class Climate Movement Report and Workbook.

How do we accelerate climate action? This session provides you with the skills to motivate the public to accelerate climate action and reduce climate health risk. The goal of our virtual master class is to boost your outreach skills and accelerate climate action, using evidence-based behavioral science. This trans-disciplinary training includes short talks, exercises, and discussion. Expected outcomes are increased understanding of how to effectively apply behavior change to climate outreach. The presentations focus on the behavior science tools of Social norms, Social identify, Efficacy, Legacy motivation, and Framing for different audiences. View slides here.

This session prepares climate advocates to respond effectively to security incidents while creating lasting organizational security practices.

What lies beneath concerns about offshore wind projects and whale endangerment? How can organizing programs build empathy and persuade? And could it be that civic engagement is the answer to ALL of our ills? Recently we published a report that attempts to address some of these questions.

Harmony Labs and partners set out to map Energy Transition Materials (ETM) narratives, in 9 nations and 3 domains, and experiment with communications that build support for a just energy transition.