Resource Type: Social Science Research

“Perceived fairness” and “effectiveness” are the most important determinants of public support for climate policies. “Self-enhancement values” and “knowledge about climate change” showed weak relationships to public opinion support, and demographic variables showed only weak or close to zero relationship to support for climate policies (or climate concern). “Fairness” refers to the extent that people or a process are treated or implemented equally, or according to criteria like need or merit. “Effectiveness” is people’s beliefs that a policy can fulfill a specific aim.

Does “evaluation” sound judgy, “research” feel like a luxury, “testing” pointless, or “data” too technical?
Then we welcome you to explore with us how developing a culture of testing, evaluation and learning is crucial to multiracial, cross-class organizing in the climate movement. Evaluation and learning allow you to get real-time feedback about what is working (or not), and the space to grow from your experience and make shifts to your work. So it’s crucial to understanding the areas we are successfully building power and where we need to experiment and iterate. If we can’t track and improve, how do we know if we are on the way to winning?

This resource identifies three distinct food consumer groups in the United States: “Motivated,” “Health-conscious,” and “Uninterested.” Members of the “Motivated” group are strongly motivated by health, environmental, and ethical considerations. “Health-conscious” group members are primarily motivated by health, and members of the “Uninterested” are not motivated to eat plant-based foods. We provide a four-question survey that can be used to identify these groups to best craft communication campaigns to persuade different people to choose plant-based diets. This survey asked lots of questions about the foods in diets that people prefer, influences on their food choices, their political and environmental beliefs, and more.