Resource Type: Social Science Research

Things are getting spooky, but how we talk about the IRA shouldn’t be. This month we wanted to explore how digital campaigners are crafting large-scale campaigns to raise public consciousness about the IRA’s impacts and benefits, and persuading people to take action. We spoke with two seasoned digital strategists: Maddie Kriger at Climate Power and Joseph Huff-Hannon at A–B who, along with their teams, have been flexing their creativity and research skills to figure out the winning ingredients to a successful ad campaign. We wanted to take you behind the scenes to find out their “secret sauce”, and share tips on applying these insights into your IRA work.

Earlier this month, I traveled to Lumberton, NC for the North Carolina Climate Justice Collective (NCCJC)’s quarterly convening of Resiliency Organizing Hub leaders. The Lumberton area was hit by devastating floods from back-to-back hurricanes in 2017 and 2018, displacing thousands and prompting critical conversations about how to build both more resilient infrastructure and more resilient communities.
In the face of worsening, climate-fueled extreme weather and the ongoing threat of extractive industries, local organizations like the Robeson County Cooperative for Sustainable Development (RCCSD) are providing direct relief, pushing for a more “just recovery,” and organizing people to “fight the bad” and “build the good.” (Bonus content: Check out RCCSD’s climate justice microgrant project, detailing lessons learned from the successful campaign to stop the Atlantic Coast Pipeline*!)
NCCJC is one of the Lab’s newest strategic partners, and we’ve had the privilege of working closely together over the past year in support of their place-based organizing work! In this week’s newsletter, we’re excited to share more information about NCCJC’s Resiliency Organizing Hub and anchor organizations, as well as some reflections and early learnings from our partnership work so far.