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Resource Type: Tips & How-Tos

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    Did they just break my mass email AND texting programs at the same time?

    December 8, 2021

    Confused about what the changes in the privacy settings of the iOS operating system and peer-to-peer text messaging rules (the so-called “10DLC” changes) mean for your email and texting work? Wondering about ways to move forward? No worries. We got you. This webinar will give you a clear explanation of what has changed and some clear action steps you can take to keep your email and texting work on track. Sandi Fox from Smart as a Fox will lead the texting section.

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    Power & Strategy Part 4: Developing a Strategy

    December 1, 2021

    What is a strategy? How are your strategy and theory of change interrelated? How do you develop a power-building strategy?
    In part 4 of our Power & Strategy training series, we spoke about all things strategy! We will be focusing on why having a power-building strategy is important and the steps to developing a transformative strategy. This training focused on:

    Cover the basics of strategy – what it is, why it’s important, and its relationship to our theory of change and tactics

    Give you some time to reflect on your current strategy and then share in small groups ​​

    Share research on the importance of “strategic capacity” and the key capabilities necessary to build it 

            

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    Getting Going with Online-to-Offline Organizing: The Power of a Supporter's Journey

    December 1, 2021

    An  “Organizing Pathway” provides a simple but effective structure for helping organizers combine in-person organizing with the reach and scale of digital tools. For UFR this has been central to their ability to unlock the power of their leaders at the scale needed to beat major corporations.

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    A Guide to Power Analysis in Community Organising

    December 1, 2021

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    Turbocharge Your Twitter and Facebook Relationship-Building Game with EBA

    November 19, 2021

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    How to develop a powerful narrative strategy

    November 17, 2021

    What if the best times are ahead of us? I have been coming back to those words from NDN Collective a lot, recently – my head spinning with post-COP press releases, analysis of infrastructure bill provisions, and early prognostications on midterm elections.
    Powerful and visionary climate narratives feel more necessary than ever in these wild times. They can reawaken our imagination of what is possible; ground our sense of purpose and commitment; and summon the necessary mix of anger, hope, and courage to keep pushing for a regenerative, equitable, and beautiful world.
    The importance of narrative has gained a lot of traction in recent years, and political science research affirms narrative as a “critical capacity” of effective social movements across the ideological spectrum. Color of Change’s Rashad Robinson breaks down the different dimensions of narrative work, explaining:

    Narrative is the “average” of (or the patterns that emerge from) a “system of stories” about an issue, including from media, culture, and politics.
    Narrative power is our ability to wield those stories through a Narrative Strategy that helps to shape and shift societal norms, rules, and our larger understanding of what is possible.
    Narrative infrastructure is the set of processes and tools that help us do that over time.

    This week, I’m so excited to share some of the research, tools, and resources we’ve been gathering at the Lab to support you in developing or refining your narrative strategy!

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    How to talk about climate change: Ask questions

    November 16, 2021

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    Power & Strategy Part 3: Developing a Theory of Change

    November 16, 2021

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    Improve your climate advocacy with research and testing

    November 5, 2021

    We test as one way to learn the answers to these and many more questions. We test because our assumptions and gut feelings are frequently wrong. “Testing” is the process of carefully trying out variations in what you do and measuring the results so you can learn what works. This webinar provides a step by step guide to the basics of testing and prepares you to conduct simple tests (such as on email or Facebook) and to be an informed partner if working with a research expert on more ambitious projects.

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    So, you say you want a coalition

    November 3, 2021

    COP 26 will be occurring from October 31st through November 12th in Glasglow, Scotland where over 196 countries will pledge to reduce their emissions. This ceremony of coming together, whether it is symbolic or strategic, got me thinking about the magic of coalition spaces, their utility and how we should engage them in our organizing and campaigning work. So, sit back and let’s take a ride through the realm of strategic coalitions.
    P.S. Check out the Colour of the Climate Crisis—"an exhibition of Black artists and artists of colour exploring the relationship between racial justice and climate justice"

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    Power, Control, and Trust in Coalitions

    October 13, 2021

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    When we don’t win: organizing amidst loss

    October 6, 2021

    Organizing and movement building is core to the Lab’s Theory of Change. They are necessary for building the people power we need to meet the magnitude of the climate emergency. Organizing, built as it is on relationships of mutual trust, connection, and support among human beings, is often messy and non-linear and contains more than its fair share of demoralizing setbacks.
    Keeping people engaged in the face of emotionally charged loss is a recurring challenge for organizers, especially when it comes after a long-term effort with high stakes. I was thinking about this in the wake of the news last week that Enbridge claims Line 3 is operational. Here are four suggestions for taking on a challenge like this.