Resource Type: Tips & How-Tos

Many people communicating for social change are exploring how to tell diverse and inclusive stories that center marginalized communities while building understanding about how inequality persists. Intersectionality is an important tool to help us tell great stories that help us understand systemic issues. Five guiding principles to telling intersectional stories: Show, don’t tell; Provide historical context; Uplift the voices of marginalized people; Tell whole stories; and, Radically reimagine the world.
  

Before we can convince the American public to walk the walk on climate action, we’ve got to get them to talk the talk. Read on about our work to normalize relational climate conversations and move folks forward on climate change.

Prompts to help you think through developing a research project, from big-picture strategy to the specifics of a hypothesis.

The training featured two peer-to-peer text messaging case studies. Max Parish and Stephanie Bowman of the climate organization Mothers Out Front, gave specifics on how a small social justice group (not MOF) in North Carolina used a long but effective canvassing script delivered via text message (SMS) to help find new supporters for a racial justice fight and how Mothers Out Front uses SMS as part of their distributed organizing program to find members ready to help the organization expand into new turf.

This training covered the use of the Facebook Pixel and Google Tag Manager in combination in order to increase your conversions and drive down your costs when you use Facebook ads. It is a companion training to the May 7, 2021 training Facebook Ads for Growth. Like the Growth training, it features Cyriac Joseph, the head of Growth and Strategy for the Alliance for Climate Education. The key aspects covered include:

Pixel Basics: Why use it, how it works
Google Tag Manager Basics: What it is, how it works
Why use these two tools together
How they interact
How you can use them yourself