Resource Type: Tips & How-Tos

This “Twitter and Facebook 102” training was given to members of the Virginia Conservation Network as part of VCN’s training series focused on building relationships with elected officials. This webinar was on the use of Twitter and Facebook to galvanize action by supporters and use Facebook to help build digital communities for and with your supporters. The last 30 minutes includes a presentation from Shari Shannon of Shannon Strategies, a Virginia-based social media consultant.             

We try hard to influence policymakers like elected leaders and other government decision-makers. But do our tactics work? Turns out, our assumptions (such as more = better) can be wrong. Here are evidence-based tips for getting through to policymakers, through your supporters and via direct contact.

Recorded live on January 8, 2021, this webinar, led by Elana Levin from New Media Mentors, is aimed at people with Twitter experience looking to get more intentional and strategic on the platform. Elana covered advanced tactics, building your organization’s thought leadership position, reaching journalists, and incorporating Twitter intentionally into issue campaigns. The webinar is useful for communications and campaign staff and emphasizes the ways in which organizations can use Twitter to do more than just win a conversation.