Resource Type: Tips & How-Tos

Facebook Fundraisers are a powerful and free platform to raise fast unrestricted money for individuals and causes. You’ll learn the pro-tips to raise the maximum dollars possible, year-round.
You’ll learn:

8 expert tips to maximize your fundraising haul
How to raise money year-round using your website and donor database
Why the limitations of Facebook Fundraisers, can actually work to your advantage
Why peer-to-peer platforms utilize best practices for activating your friends

It’s Earth Day! Of course, Earth Day is a great media and organizing ‘hook’. But how do you find similar focal points throughout the rest of the year? The infrastructure plan Biden unveiled several weeks ago (and which could pass by a September budget deadline) may be a strategic opportunity to focus attention on climate, justice, and energy issues for months and years to come.

When it comes to running a campaign that will build power, persuade targets, and win, the first and most important step is to design for success. Here are nine essential considerations for how to design a campaign plan that “considers the evidence” at each step of the planning process. And remember: it’s not a plan unless it’s written down! Includes guidance on:

Developing a guiding vision and set of values for the campaign
Selecting the right targets to pressure and influence
Integrating equity into every step of the planning
Developing a strong audience-centered communications strategy
And more!

The upcoming set of infrastructure bills from the Biden Administration represent a major down-payment on confronting the climate crisis. Climate advocacy organizations are already mobilizing supporters to build the political will necessary to pass something substantial.
But one of the biggest challenges in using digital tools to meet a moment like this is how fundamentally limited their reach and light their touch can be. A powerful way to meet these challenges is to create digital spaces where your supporters can connect, build trust, and create community.

This “Twitter and Facebook 102” training was given to members of the Virginia Conservation Network as part of VCN’s training series focused on building relationships with elected officials. This webinar was on the use of Twitter and Facebook to galvanize action by supporters and use Facebook to help build digital communities for and with your supporters. The last 30 minutes includes a presentation from Shari Shannon of Shannon Strategies, a Virginia-based social media consultant.