Training Type: Webinar

In 2021, we kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage the Social Identity Model of Collective Action (SIMCA) to better engage and mobilize their bases. In short, SIMCA tells us that people participate in collective action when they feel that their social group is experiencing injustice because of an issue, they strongly identify with that group, and/or they feel that acting together could have an impact (that is, a sense of collective efficacy). Come see how we’ve been unpacking SIMCA and leave better understanding how to organize your key audiences and build buy-in from your supporters!

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!

Bring your leadership, insights, and curiosity to the Lab’s summer community call: Is the climate movement winning? Assessing the moment we’re in. The Lab’s interdisciplinary community has grown to over 3,600 members and community calls are designed for connection, honest discussion, and shared learning across our diverse, dynamic climate movement ecosystem.
On Wednesday, June 22 at 1 pm PT / 3 pm CT / 4 pm ET, we will gather to talk shop about our movement, discuss conditions shaping the political moment, and practice the skill of assessment and landscape analysis. As we bring our visions and strategies to life, our ability to navigate uncertainty and shifting conditions will be key to our success. As Marshall Ganz said, “Strategic thinking is reflexive and imaginative, based on ways leaders learn to reflect on the past, attend to the present, and anticipate the future.”

In 2021, we kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage the Social Identity Model of Collective Action (SIMCA) to better engage and mobilize their bases. Come see how we’ve been unpacking SIMCA and leave a better understanding of how to organize your key audiences and build buy-in from your supporters! In part 1 of this report-out, we’ll feature research done in collaboration with:

GreenFaith on how to invoke shared social identity for action-taking related to COP 26 with inter-faith audiences
llinois Environmental Council on if appealing to a shared identity as farmers boost recruitment when targeting rural agrarian audiences online
republicEn on whether conservative audiences may be spurred to action-taking through emphasizing injustices related to climate inaction

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!
The webinar will…

Help you understand the Lab's signature “evidence-based" approach to climate advocacy, and how it can increase the efficiency and impact of your work
Orient you towards the critical capacities needed to build a multiracial, cross-class climate movement and give you time to assess your team/organization’s capacities
Highlight opportunities for you to keep collaborating with the Lab community through the various trainings, workshops, and webinars the Lab offers (free!) to our members
And answer as many of your questions as we can!

Building off of our March webinar on Fighting Digital Climate Disinformation, we want to arm advocates with what they’ll need to fight disinformation in their work, whether that looks like organizing volunteers on social media to amplify inoculation messages, debunking misleading information in frontline communities, or building a dedicated program to conduct anti-disinformation research. Participants will leave this webinar equipped with the knowledge and instructions to protect their organization and their base.

Deep canvassing is a tactic with the potential to help advocates do the most difficult thing in politics: persuade people to change their minds. For nearly a decade, advocates have employed deep canvassing to change the public’s mind on marriage equality, trans rights, and electoral engagement. However, when it comes to climate change, deep canvassing has shown mixed results, likely due to the particular complexities and difficulties of our issue. Sometimes it leads to successful public outreach that dramatically changes how a local population embraces climate solutions. At other times, it’s hard to tell how well it worked at all.
Luckily, we have an all-star panel to guide you through the ins and outs of designing, running, and evaluating a climate-deep canvassing program. You will be provided with a walkthrough of the entire deep canvassing design process; a haul of instructional materials, tipsheets, and sample scripts; and the opportunity to run your troubleshooting questions by some of the best the progressive field has to offer.

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn how to work smarter – not (just) harder – through the Climate Advocacy Lab!
The webinar will…

Help you understand the Lab's signature “evidence-based" approach to climate advocacy, and how it can increase the efficiency and impact of your work
Orient you towards the critical capacities needed to build a multiracial, cross-class climate movement and give you time to assess your team/organization’s capacities
Highlight opportunities for you to keep collaborating with the Lab community through the various trainings, workshops, and webinars the Lab offers (free!) to our members
And answer as many of your questions as we can!

Are you new to the Lab, or maybe looking for a refresher? Looking to utilize the Lab more effectively to achieve greater impacts in your climate advocacy work? Join us for a hands-on webinar where you'll learn about all the resources available to you to work smarter – not (just) harder – through the Climate Advocacy Lab!